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CRASH COURSE.

• Authors : Schultz, E. J.

Subjects: *MARKETING management; *MARKETING research; *MARKETING executivesGENERAL Mills Inc. GENERAL Mills Inc. GENERAL Mills Inc. GISADDICKS, Mark W.

• Source: Advertising Age. 5/12/2014, Vol. 85 Issue 11, p28-28. 1p.

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NEWELL RUBBERMAID SHAKES UP CMO MODEL BY PUTTING RESEARCH IN CHARGE.

• Authors : Neff, Jack

Subjects: *CHIEF marketing officers; *MARKETING management; *MARKETING researchNEWELL Rubbermaid Inc. 161403852 NEWELL Rubbermaid Inc. NEWELL Rubbermaid Inc. 161403852 161403852 NEWELL Rubbermaid Inc. 161403852 NWLDAVIES, Richard

• Source: Advertising Age. 2/3/2014, Vol. 85 Issue 3, p34-34. 1p.

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NO SAFETY IN NUMBERS.

• Authors : Diaz, Ann-Christine ; Pathak, Shareen

Subjects: *MARKETING management; *ADVERTISING campaigns; *SPORTS sponsorship

• Source: Advertising Age. 3/18/2013, Vol. 84 Issue 11, p1-1. 1p.

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Case study: Reebok edits and refines its social-media footprint.

• Authors : Zmuda, Natalie

Subjects: *MARKETING management; *SOCIAL media; *INTERNET marketingREEBOK International Ltd. 849236674 REEBOK International Ltd. REEBOK International Ltd. 849236674 849236674 REEBOK International Ltd. 849236674 RBK

• Source: Advertising Age. 12/10/2012, Vol. 83 Issue 44, p15-15. 1p.

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HOW TO MARKET TO ASIA'S MASSES.

• Authors : Kristula-Green, Michelle¹

Subjects: *MARKETING strategy; *CONSUMER preferences research; *MARKETINGASIAPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 8/6/2007, Vol. 78 Issue 31, p14-15. 2p.

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MOVE FROM METRICS OVERLOAD TO ACTIONABLE INSIGHTS.

• Authors : See, Ed¹; Skinner, David²; Brooks, Doug³

Subjects: *MANAGEMENT science research; *RESEARCH; *MARKETING research

• Source: Advertising Age. 5/28/2007, Vol. 78 Issue 22, p14-15. 2p. 4 Color Photographs.

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Top 10: issues facing senior marketers in 2007.

Subjects: *MARKETING; *INTEGRATED marketing; *MARKETING strategy

• Source: Advertising Age. 4/23/2007, Vol. 78 Issue 17, p23-23. 1/6p. 1 Chart.

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Tier tale: How marketers classify cities in China.

• Authors : Madden, Normandy

Subjects: *COMMERCIAL product marketing; *MARKETING planning; *MARKET segmentationCHINA

• Source: Advertising Age. 3/19/2007, Vol. 78 Issue 12, p21-21. 2/5p.

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Fewer moms but more challenges.

• Authors : Neff, Jack

Subjects: *WOMEN consumers; *COMMERCIAL products; *MARKETING researchPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 10/30/2006, Vol. 77 Issue 44, Special section pS9-S9. 2/5p. 1 Chart.

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SHE-NOMS: THEY'RE NOT YOUR MOTHER'S CONSUMER.

• Authors : Meyers, Tiffany

Subjects: *WOMEN consumers; *RETAIL industry; *MARKETING research

• Source: Advertising Age. 10/30/2006, Vol. 77 Issue 44, Special section pS1-S9. 3p. 7 Color Photographs.

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